Where Daydreams Replace Day Jobs

 

Jeff's C5 Corvette...at least it used to be.

           
 

C5 Stefani Vineyard Zinfandel label wins a Gold Medal at the prestegious pentawards in Monaco!

 

Design firm wins gold Pentaward for Side Job Cellars C5 wine label.

Berkeley, CA (PRWEB) November 9, 2008 -- Thermostat was awarded the gold Pentaward for the wine category during LuxePack 2008 in Monaco, France for their work on the C5 brand from Side Job Cellars. The international jury composed of 12 specialists in package design award 1 gold Pentaward to each category.

The C5 brand highlights a true story behind an entrepreneur's passion. Side Job Cellars owner, Jeff Lubin, wanted to quit his day job and start a wine business. There was only one problem; capital. So he sold his prize possession, a C5 Corvette, for seed money and bottled up some great single-vineyard Zinfandel. "We had to honor his sacrifice and keep the story alive," says Shawn Rosenberger, principal and creative director of Thermostat. "We wanted to create a distinctive new brand that expressed his story with a simple, yet iconic design." This was achieved by using a photo-illustration of an iconic hanging leather keychain replacing the keys with corkscrews.

 

SIDEJOB CELLARS AWARD WINNING WINES

SideJob Cellars C5 Stefani Vineyard Zinfandel 2006

American Wine Society Commercial wine Competition 2008

GOLD MEDAL WINNER

Pacific Rim International Wine Competition 2008

GOLD MEDAL WINNER

San Francisco Wine Competition 2008

GOLD MEDAL WINNER

San Francisco Chronicle Wine Competition 2009

SILVER MEDAL

Orange County Fair 2008

SILVER MEDAL WINNER

Riverside International Wine Competition 2008

SILVER MEDAL WINNER

 

SideJob Cellars Sonoma County Cabernet Sauvignon 2005

San Francisco Chronicle Wine competition 2009

GOLD MEDAL

American Wine Society Commercial Wine Competition 2008

DOUBLE GOLD MEDAL WINNER

Riverside International Wine Competition 2008

GOLD MEDAL WINNER

 

SideJob Cellars C5 Dry Creek Zinfandel 2005

Orange County Fair 2008

GOLD MEDALWINNER

Pacific Rim International Wine Competition 2008

GOLD MEDAL WINNER

American Wine Society Commercial Wine Competition 2007

SILVER MEDAL WINNER

 

Wine news 91 pts

91 Points

C5 Stefani Vineyard Zinfandel 2006

Dense garnet hue. Powerful scents of plum and chocolate. Thick flavors of black cherry and mocha. Velvety tannins and hints of pepper and espresso in the black cherry-laden finish. $30

87 Points

C5 Stefani Vineyard Zinfandel 2006

They should put this in a time capsule as a classic example of early 20th century California Zinfanel. Lusty, soft and high in alcohol, it features superripe, slightly sweet flavors of cherries, red crrants and chocolate, with all kinds of pepper spices.

 

 

Wine news 91 pts

90 Points

Side Job Cellars, 2005 C5 Zinfandel
Dry Creek Valley

Heady blueberry and plum scents with hints of anise and vanilla. Intense black fruit flavors with muscular tannins and racy acids. Powerful finish with cherry fruit and rough-hewn, tooth-sticking tannins. $30

 

 

 

 

 

 
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